What are we tracking?
We use PostHog for analytics in both the web and desktop applications. You can opt-out from the settings menu in the desktop app.
User Journey Events
1. Visiting the Website
Events tracked on the web app (apps/web):
| Event | Description | Properties |
|---|---|---|
download_clicked | User clicks a download button | platform, spec, source, timestamp |
reminder_requested | User requests a mobile reminder | platform, timestamp, email |
os_waitlist_joined | User joins waitlist for Linux/Windows | platform, timestamp, email |
The web app also has PostHog autocapture and pageview tracking enabled.
2. Getting Started
Events tracked when users first launch the desktop app:
| Event | Description | Properties |
|---|---|---|
show_main_window | Main window is shown (fires on every app launch) | - |
account_skipped | User proceeds without account (local mode) | - |
user_signed_in | User signs in | - |
ai_provider_configured | User configures an AI provider | provider |
data_imported | User imports data from another app | source |
trial_started | User starts a trial | plan |
3. Before Meetings
Events tracked when preparing for meetings:
| Event | Description | Properties |
|---|---|---|
note_created | User creates a new note | has_event_id (whether linked to calendar) |
file_uploaded | User uploads a file | file_type (audio/transcript), token_count |
4. During Meetings
Events tracked during active sessions:
| Event | Description | Properties |
|---|---|---|
session_started | Listening session starts | has_calendar_event |
tab_opened | User opens a tab | view (tab type) |
search_performed | User performs a search | - |
5. After Meetings
Events tracked when working with completed sessions:
| Event | Description | Properties |
|---|---|---|
note_edited | User edits a note | has_content |
note_enhanced | AI enhancement is triggered | is_auto, template_id |
message_sent | User sends a chat message | - |
session_exported | User exports a session | format (pdf/vtt), view_type, has_transcript, has_enhanced, has_memo, word_count |
session_deleted | User deletes a session/note | includes_recording |
recording_deleted | User deletes a recording | - |
6. Settings & Account Management
Events tracked when managing settings and account:
| Event | Description | Properties |
|---|---|---|
settings_changed | User changes settings | autostart, notification_detect, save_recordings, telemetry_consent |
upgrade_clicked | User clicks upgrade button | plan |
user_signed_out | User signs out | - |
7. Notification Interactions
Events tracked when users interact with system notifications:
| Event | Description | Properties |
|---|---|---|
collapsed_confirm | User clicks collapsed notification to open app | - |
expanded_accept | User accepts expanded notification | - |
dismiss | User dismisses notification | - |
collapsed_timeout | Collapsed notification times out | - |
User Properties
Properties set to track user context and configuration:
| Property | Description | Type |
|---|---|---|
is_local_mode | Whether user is in local-only mode | set |
is_signed_up | Whether user has signed up | set |
platform | Operating system (macos, linux, windows) | set |
os_version | Operating system version | set |
app_version | Application version | set |
account_created_date | When account was created | set_once |
telemetry_opt_out | Whether user opted out of telemetry | set |
has_configured_ai | Whether user has configured an AI provider | set |
plan | Current subscription plan | set |
trial_end_date | When trial ends | set |
Analytics Commands
Available methods for tracking events and properties:
event(name, properties?)- Track a custom event with optional propertiessetProperties(properties)- Set user properties (supportssetandset_oncetypes)setDisabled(disabled)- Enable or disable analytics trackingisDisabled()- Check if analytics is currently disabled
Conversion Funnel Tracking
To track the user journey from website visit to active usage, use PostHog's funnel analysis with these key events:
download_clicked(web) - User downloads the appshow_main_window(desktop) - User launches the appnote_created(desktop) - User creates their first notenote_enhanced(desktop) - User uses AI enhancement
PostHog's anonymous ID tracking links web and desktop events for the same user, enabling conversion analysis without additional implementation.
How to make changes?
See .cursor/commands/add-analytics.md for detailed instructions.